The infomercial for the Ab Circle Pro, a piece of home abdominal “exercise equipment,” should be inducted into the “Shameless Infomercial Hall of Fame”.
The worst element of the fitness business is on display in an infomercial for the Ab Circle Pro abdominal equipment. The infomercial features all of the elements we’ve unfortunately come to expect from these equipment shills, breast-implanted body beautiful spokes models, great testimonials and the promise of results from only 3 minutes of exercise. When it sounds too good to be true, it is.
A disclaimer that tells you all you need to know about the potential effectiveness of this product, and actually serves as a reason NOT to buy this piece of equipment, accompanies all the testimonials and success stories. I’m going to use bold type for emphasis.
“RESULTS NOT TYPICAL.”
Do you need to know anything else? The disclaimer goes on to add that the people featured in the infomercial followed reduced calorie diets and followed a regular exercise program. Hmm, so what do you think is responsible for the success these people enjoyed – the reduced calorie diet and exercise program or the 3-minutes of sliding around on this gadget?
Interestingly, there are no disclaimers attached to the success stories on the Ab Circle Pro web site. However, the fine print on the web site says that in addition to the equipment you’ll receive some free vitamins that will then be sent to you regularly in 2 month supply batches for @29.95 plus $6.95 shipping and handling.
Oh, and the Ab Circle Pro costs $199.75 plus $34.50 for shipping and handling. As a point of comparison, it doesn’t cost anything to do sit ups, watch your diet and get a little exercise.
Do yourself, and your wallet, a favor and do not buy the Ab Circle Pro abdominal exercise machine.