The latest piece of infomercial equipment to hit the airwaves is the Contour Core Sculpting System, which is nothing but a $200 dollar vibrating belt that makes use of the same old Electro Muscle Stimulation (EMS) technology that your parents wasted their money on.
The old saying that, “Nobody ever went broke underestimating the intelligence of the American public,” is never more accurate than when it’s aimed at the abdominal exercise equipment and nutritional supplement boondoggles. It’s incredible that in the year 2010 the same old snake oil is being recycled and than that people are actually buying.
My senses were assaulted by the Contour Core Sculpting System commercial during an otherwise enjoyable experience of watching the Auburn University spring football scrimmage this past weekend, and I felt compelled to visit the Contour web site. I knew what I would find, but I just had to see for myself. Or perhaps deep down I was hoping that – for a change – one of these products would offer a unique and effective product.
I was wrong.
The Contour Core Sculpting System web site is your boilerplate infomercial equipment product. During the commercial the announcer tells us all the great things about this EMS belt; science proves it works, the FDA has approved its sale without a prescription, your core muscles will be more activated than they are during other abdominal exercises, etc. However, when you go to the site there is no information to back-up any claims made during the commercial.
There are plenty of anecdotal success stories. Anecdotal success stories are like a certain orifice that we all have…if you don’t know the saying, ask a friend. The FAQ is a testament to the lack of scruples that exists in this industry. Terrible nonsense that provides potential with no real answers.
Actually this FAQ should be subtitled, “That are not actually answered.” Double-speak, double-talk, mis-information, jargon and gobbledygook are all you find in the FAQ for the Contour Core Sculpting System. If you want to waste your money on this nonsense feel free. If you are looking for an excuse to not perform any actual exercise in your quest to improve your health and fitness level and want to spend $200, knock yourself out.
Actually if you buy into this garbage you deserve to be taken for 200 bucks. It doesn’t work, it’s never worked and all the anecdotal stories that you can wrap one of these belts around doesn’t change this reality.